House of Energy Markets and Finance

Completed Theses

    Original Title: Mental Accounting and its impact on investment and saving behavior

    Mental Accounting and its impact on investment and saving behavior

    Type:
    Bachelor Thesis Business Administration
      Status:
      completed
      Tutor:
      Jonas Dorlöchter, M.Sc.

      Abstract

      Thaler, R. H. (1985). Mental accounting and consumer choice. Marketing Science. Vol. 4. 199-214.

      Thaler, R. H. (1990). Saving, fungibility and mental accounts. Journal of Economic Perspectives. Vol. 4. 193-205.

      Thaler, R. H. (1999). Mental accounting matters. Journal of Behavioral Decision Making. Vol 12. 183-206.

      Original Abstract:

      Thaler, R. H. (1985). Mental accounting and consumer choice. Marketing Science. Vol. 4. 199-214.

      Thaler, R. H. (1990). Saving, fungibility and mental accounts. Journal of Economic Perspectives. Vol. 4. 193-205.

      Thaler, R. H. (1999). Mental accounting matters. Journal of Behavioral Decision Making. Vol 12. 183-206.