Type:

Bachelor Thesis Business Administration

Status:

completed

Tutor:

Jonas Dorlöchter, M.Sc.

Abstract

Einstiegsliteratur:

• Thaler, R. H./Johnson, E. J. (1990): Gambling with the house money and trying to break even: The effect of prior outcomes on risky choice; in: Management Science, Vol. 36(6), 643-660.
• Merkle, C. (2020): Financial Loss Aversion Illusion, in: Review of Finance. 24(2), 381-413.
• Merkle, Christoph, Jan Müller-Dethard, and Martin Weber. (2021): "Closing a Mental Account: The Realization Effect for Gains and Losses.", in: Experimental Economics, 24(1), 303-329.